tbk Group won Agency of the Year 2018 at the IPM Awards last night after picking up an unprecedented 13 awards, including the ultimate Grand Prix for their Lucozade Energy Unstoppable Bottle campaign.
The large haul, not seen before at the IPM Awards, included the Best use of Technology and Best Innovation for Lucozade Energy, a Shopper Retention Gold for their Move More, Win More campaign with Lucozade Sport and Best Experiential Activation for their Missguided partnership for Lucozade Zero. tbk also picked up two Silvers for their £10 million Giveaway promotion with Carphone Warehouse.
tbk CEO Ally Mitchell says “I really couldn’t be prouder of the team right now. We have worked hard to deliver this fantastic work and so we must enjoy it, learn from it and continue to drive high standards in partnership with our brilliant clients. It won’t stop here, we will build on this positive momentum.”
tbk Group (formerly The Big Kick) is a brand activation agency founded in 1999 and operates in Hatfield, London and Florida creating local marketing programmes and integrated promotional and experiential campaigns for brands and retailers.
The IPM awards won by tbk Group were:
GOLD – Innovation – Unstoppable Bottle – Lucozade Energy
SILVER- Innovation – Move More, Win More – Lucozade Sport
GOLD – Best use of technology – Move More, Win More – Lucozade Sport
SILVER – Best use of technology – Unstoppable Bottle – Lucozade Energy
GOLD – Non-Alcoholic Beverage – Unstoppable Bottle – Lucozade Energy
SILVER – Non-Alcoholic Beverage – Move more, Win More – Lucozade Sport
GOLD – Experiential activation at or near point of purchase – Lucozade Zero
GOLD – Consumer shopper retention – Move more Win more – Lucozade Sport
SILVER- Telecom, Utilities & Technology – £10 Million Giveaway – Carphone Warehouse
SILVER – Retail: Traditional Retailers, E-Commerce, Bars & Restaurants – £10 Million Giveaway – Carphone Warehouse
GOLD – IPM Grand Prix
GOLD – Agency of the year 2018
NB: Lucozade also won GOLD for Brand Owner of the Year for the campaigns tbk worked on.